Production Expert Podcast
Practical advice for working audio professionals - mix engineers, music producers, post-production specialists and studio owners. Every episode covers real workflow decisions, craft technique, industry analysis and the tools that actually matter in professional sessions. Hosted by the Production Expert team, with guests including credited engineers, producers and industry specialists. Topics include mixing, music production, post-production, immersive audio, Atmos, Pro Tools, Logic Pro, Studio One, DAW workflow, compression, EQ, session management, and the business of professional audio.
Production Expert Podcast
Rock and Roll Scientists: Flow Studio,Pre-Production Planning, Modern Music Production, AI & Education. (Part 2)
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In this podcast episode Ashea is joined by Todd Urban, General Manager at Softube, educator at Passaic County Community College, and creator of the Urban Sound Studio YouTube channel. With over 30 years of experience in audio production, Todd discusses Softube's philosophy of being "rock and roll scientists," the evolution from Console One to the groundbreaking Flow Studio hardware, and how creative workflow and intentional pre-production can transform recording and mixing practices.
Todd shares insights into Flow Studio's design philosophy of facilitating "flow state" rather than perfectionism, the importance of committing to decisions in tracking, the balance between hardware and software in hybrid workflows, and how understanding mixing principles makes tracking engineers more effective.
In This Episode:
- Pre-Production Planning and Intention — Establishing emotional objectives and sonic goals before tracking
- Tracking Conservative, Mixing Creative — Capturing intentional raw material for successful mixing
- Teaching Audio Production: Learning from Students — Educators staying current with trends while maintaining principles
- The Role of Recording Engineers in Modern Production — Why understanding mixing makes tracking engineers more effective
About Our Guest:
Todd Urban:
Todd Urban is the General Manager at Softube with 10+ years at the company across product education, development, management, and marketing. With over 30 years of professional audio experience, Todd holds degrees in orchestral arranging, music education, jazz performance, music management, and a production master's from UC Berkeley. He is the creator of the Urban Sound Studio YouTube channel and teaches at Passaic County Community College in New Jersey.
Stream Todd Urban's Music Here:
https://open.spotify.com/album/3JWFSrFxOdt4KdVKfd3AXp?si=ZvcmY6u2QiS_hzC_S-PSlA
About Our Host:
Ashea is a platinum-selling songwriter, music producer, and audio engineer from the UK. With credits spanning notable artists, major labels, and prestigious broadcasters, Ashea brings authentic conversations between industry professionals to the Production Expert Podcast.
